Feature
WhatsApp campaign analytics: delivery, read and reply tracking
A broadcast is only useful if you know what happened to it. For every ClickCard campaign you see how many messages were accepted, delivered, read and failed, a status for each person, and the exact reason a message failed, so the next step is clear.
Best fit
Checking a festival campaign’s reach, Cleaning a list after failures, Reporting results to a manager or client
Updated
2026-10-24
Status
Approved
Why it helps
Use this page to understand the practical business value before setting up a ClickCard profile.
Know who received and read the message and follow up with them first.
Find numbers that failed, fix or remove them and retry in one step.
Export the report to share with your team or compare campaigns.
Included features
Sent, delivered, read and failed counts
Status for each recipient with the failure reason
Retry for failed messages
CSV export by status
Message log with every send and receive
Ad attribution: which ad brought each chat
Use cases
Checking a festival campaign’s reach
Cleaning a list after failures
Reporting results to a manager or client
Comparing two versions of a message
Recommended setup
- Send a campaign from Bulk Campaigns.
- Open the campaign to see counts and the per-person list.
- Filter by failed, fix the cause (usually a wrong number or an opt-out) and retry.
- Export the report and follow up with people who read but did not reply.
Quality tips
“Read” needs the customer’s read receipts on, so it understates real reading.
Compare campaigns by reply rate, not only by delivery.
A high failure rate usually points to old or mistyped numbers; clean the list first.
Frequently asked questions
Sent means Meta accepted the message. Delivered means it reached the customer’s phone, and read means they opened it with read receipts on.
Typical causes are a number that is not on WhatsApp, a wrong number, or the customer opting out. ClickCard shows the reason for each failure.
Related ClickCard resources
Run WhatsApp bulk messaging and a chatbot from one dashboard
Connect your own WhatsApp Business number, send approved template campaigns, answer customers in a shared inbox and let a chatbot handle the routine questions.
Create your free account