Comparison
WhatsApp broadcast list vs bulk messaging with the API
A broadcast list in the WhatsApp Business app sends one message to several saved contacts. Bulk messaging with the API sends approved templates to opted-in customers and tracks every message. They solve different sizes of problem.
Best fit
Broadcast list for a handful of regular customers, API campaigns for hundreds or thousands of opted-in customers
Updated
2026-10-24
Status
Approved
Why it helps
Use this page to understand the practical business value before setting up a ClickCard profile.
Broadcast lists cost nothing and are quick for a few dozen regulars.
API bulk messaging reaches people who have not saved your number, if they opted in.
API campaigns show who received and read the message.
Included features
Broadcast list: recipients must have your number saved
Broadcast list: limited list size, no delivery report beyond ticks
API: opted-in numbers, approved templates
API: schedule, retry failures, export results
Use cases
Broadcast list for a handful of regular customers
API campaigns for hundreds or thousands of opted-in customers
Recommended setup
- Estimate how many people you message at once.
- Check whether they have your number saved and have agreed to messages.
- Move to the API for larger or untracked audiences.
Quality tips
Do not use a personal number for large unsolicited sends; WhatsApp can ban it.
Frequently asked questions
Broadcast lists deliver only to people who have saved your number in their contacts.
It is not when you follow the rules: opt-in, approved templates, useful content and an easy way to stop.
Run WhatsApp bulk messaging and a chatbot from one dashboard
Connect your own WhatsApp Business number, send approved template campaigns, answer customers in a shared inbox and let a chatbot handle the routine questions.
Create your free account