How they work
In Meta Ads Manager you choose WhatsApp as the place people go after the ad. Tapping it opens a chat with your business number with a first message already typed. The conversation opens a customer window in which you can reply freely.
Write a good pre-filled message
Make it specific to the ad, such as “Hi, I want the Diwali sweet box price”. It tells you what the person wants and, if you use a different message per ad, which ad they saw.
Reply within a minute
Interest fades quickly. A chatbot or the AI assistant can greet the person at once, ask one question and pass promising chats to your team.
Track leads, not chats
Chats are cheap to count and easy to misjudge. Mark real leads in the inbox and compare leads per ad with spend. ClickCard records which ad started each chat, so the comparison is by ad.